Lake Toya is located in Shikotsu-Toya National Park, in the central-southwestern part of Hokkaido. This area abounds in nature and boasts active volcanoes, such as Mt. Usu, Mt. Showa Shinzan and Mt. Komagatake, in its surroundings and the Funka Bay is on its southern side.
Lake Toya is a famous tourist spot even on a national scale as it boasts a more temperate climate than other parts of Hokkaido, superb access from urban areas and many scenic spots.
In Lake Toya and its environs, emphasis has been placed on overseas promotional activities and an array of characteristic events. Furthermore, efforts are under way to accommodate various types of stays and promote experience-based tourism.